Digital Ad Campaign
I created a digital ad campaign to promote the Kickstarter board game “A Time Traveler’s Guide to Dinosaur Hunting.” The goal was to generate excitement and encourage backers to support the game. Drawing inspiration from iconic dinosaur media like Jurassic Park, I designed a campaign that blended adventure, mystery, and prehistoric exploration, aiming to capture the essence of time-traveling dinosaur hunts.
I ensured the visual identity was consistent across all campaign materials, using a palette of natural greens to replicate the lush, jungle-like environments of the game. The design was bold, using dramatic visuals like towering dinosaurs, glowing time portals, and jungle landscapes to evoke a sense of awe and adventure. I paired these visuals with strong, cinematic typography to maintain a cohesive look across web banners, social media ads, and promotional graphics.
This project marked a significant milestone in my design journey as it was one of the first times I used Adobe After Effects to add motion and animation. I used motion tracking to integrate moving graphics into live-action backgrounds, and the Roto Brush tool to isolate elements and animate them. The result was an engaging, dynamic ad campaign that not only conveyed the excitement of the game but also brought the designs to life in a way that made them more interactive and memorable for potential backers.